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The following typical staff meeting statistics were compiled from a Survey conducted by GroupSystems :

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The typical staff meeting is 50 minutes

- 16 minutes wasted on inefficiencies

- 59% do not take meeting minutes

-68% said input from meeting is used rarely or not at all

What can you do about it?

Schedule in advance. If it is not an emergency, schedule one to two weeks in advance. Include start time, stop time and Topics.

Prepare an Agenda, and stick to it.

Have a Theme . Focus on One to Three Topics, no more than that.

On the Agenda, include ten minutes for Open Discussion and feedback at the end of the meeting.

Start on Time, even if everyone is not present. Demonstrate respect for the people who show up on time and begin promptly. Individuals that come late can ‘catch-up’ when the meeting is concluded. Do not inconvenience the conscientious individuals who show up on time.

Establish the meeting moderator. One person is assigned to keep the meeting on track and on time.

If possible, schedule the staff meeting for a total of twenty minutes or less. This is based on ten minutes of Agenda discussion and ten minutes of staff feedback. Consider it a success if you conclude in less than 20 minutes, but allow flex time for meaningful conversation and feedback at the end of the meeting.

Take Meeting Notes, include Action Items and the Owners / Responsible Person for each Action Item with a Due Date. Follow-up on Action Items and send out an update before the next staff meeting.

Is it working?

Staff Meetings should not be a burden to the moderator or the participants. It is intended to be an opportunity for important communication. The following are three creative exercises for measuring the effectiveness of your staff meetings.

Have a Standing Staff Meeting: Nobody is allowed to sit down until it is over. Can you do it? Does the meeting move along faster than normal or at the same speed?

Everyone is a Scribe: At the beginning of the meeting, provide instructions that each person will be responsible for documenting every comment, word for word, and distribute to the other participants. How does this impact the comments? Is everything shared verbally worth the time to type it? Are the comments worth sharing in documented form? Are there any comments shared in a staff meeting that would be embarrassing or inappropriate in print?

The One Week Survey: Send a quick survey one week after the staff meeting with three questions.

Q1) What was the main topic of the Staff meeting?

Q2) How does this relate to your responsibilities?

Q3) What is the most important topic that we did not discuss?

______________________________________________________

Words of Wisdom

“You want to build a strong culture? Hold every manager accountable for the culture that he or she builds.”

- Marcus Buckingham and Curt Coffman, First Break All the Rules

“The real problem is that people do what they are told.”

- David Maister, First Among Equals

“Being highly effective as individuals and organizations is no longer optional . . . it is the price of entry.”

- Stephen R. Covey, The 8th Habit: From Effectiveness to Greatness

Secrets to Effective Staff Meetings

Want to open a business? What is to be done? Not sure? Make a list! You can’t open a shop or restaurant without knowing, especially when this is your very first time.

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Look for a place to open your business. It can be from your home provided you’ve got enough places. Otherwise, go for shop lots. Try to find a place where is near to both residential and commercial districts. If possible, find a place where there are multi-parking lots so that your customers won’t have difficulties when they drive to you.

Name your business and get registered for license. You can’t run an illegal business. Try to think of a name that can easily be remembered.

Prepare leaflets to be distributed to people. You can put the leaflets in mailboxes, vehicles’ window screens, and handouts to people who pass by. It must be simple with clearly stated information such as the location, the name of your shop, opening hours and others.

Come up with an opening promotion such as discounts, cheaper price and free gift to attract people coming to you.

If you’re opening a boutique, make sure you follow the trend so that you can sell latest fashion to your customer. You have to update yourself in order to stay competitive.

If you’re opening a restaurant, make sure you know how to cook in case your cooks got sick and can’t come to work or they got fired by you. You must also think of what type of food that you’re selling, how should the food be prepare, where to buy the ingredients and so on. You can’t serve your customers with an empty restaurant.

Hire workers that you need for a start. You can hire more in the future. You need to have at least a cashier, 2-4 servers to serve customers, and 1 caretaker to keep the place clean and tidy. You can’t open your shop when there’s no one but you doing all jobs.

There may be other things that you need to keep in mind, they may come later on when you see profit in the business that you’re doing.

Opening Soon

Unfortunately it is still the same for many people: ‘Marketing’ is put on the same level as promotion. Yet, it is so much more: It is he framework around all companies’ activities, i.e. the catalyst as well from the company into the market as from the market into the different departments of the company.

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‘Marketing / market-oriented management’ means that the company acts in accordance with the needs expressed by the market. Without information from the market/s it will, however, not be in a position to fulfill such tasks.

This market consists out of consumers paying for a performance. Only if we deliver something which suits him and his needs, we will sell at all – and that’s what we live from. The better we fulfill his needs and wishes the more successful we will be.

Thus this market includes not te sales routes like wholesalers, representatives of all kinds, synergy partners, alliance partners and more – or the Internet. All of them are only vehicles used in order to reach the final clients. Sometimes the client prefers to buy directly from us, sometimes via wholesalers and – depending on the product or service – sometimes via retail traders or the Internet.

Consequently the first task will be to identify who, where and how this ‘final customer’ can be found, which plans and visions he has and how and where he prefers to buy.

In the INTERNET-age – of course depending on the targets and possibilities of our company – this market means the whole wide world, because we can be reached 24 hours a day, every day, all year long from everywhere.

Before starting any promotion it is vital therefore to strategically look at these markets, having in mind our specific ‘finger print’.

‘Finger print’ means that no company is he same with any other one, even if they produce the same products. And this [our] finger print has to be found/identified before we can start any kind of promotion towards the respective [our] market segment/s.

In the first instance such analysis include [but are not limited to]

WHO can be our client [as per the product/s we produce, the services we deliver, out of the competencies which we have] – industrial field, product field, size of company, and much more WHERE can this clientele be found – regional / national or international / global [is it e. g. a single client wishing to buy from us or perhaps an industrial group looking for service in different international locations]
WHAT do we expect to offer this market segment / target group and HOW can this kind of clients be reached best – direct sales, wholesale, retail, own representatives, synergy partners, and much more

Thereafter only we will be in the position to promote meaningful: Referring to the group or end user we want to target and to decide about the respective means – e. g. exhibitions, advertisements, professional articles, etc. – in order to inspire the recipients where they con be reached best.

Thus promotion – please see also the 4 P = Product, Price, Promotion, Place – understood as a communication policy is only arranged later in the line.

In order to use the precious tool of ‘client communication’ – which includes besides of advertisements further elements, like newsletter, networking, professional articles, etc. – within our targets and our budgets, we first need to know: To WHO do I intend to sell, WHY, What and WHERE, and HOW can I do this better than the competition.

Knowing out market segments / clients as far as ever possible will enable us to confront the world-wide competition successfully.

Marketing is More Than Promotion

There are promotional pens and there are pens that excel at promoting your brand. Anyone can purchase printed promotional pens for their customers but if you take it one step further and really think about how you want your pens to look, they will sell for you like few other gifts can. Have you ever considered ordering promotional pens in your company colours? You can now order as few as 100 good quality metal pens and have them painted to match your company Pantone.

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This is news! It was not long ago when you would have had to purchase thousands of metal pens if you wanted them to match your company colours. Perhaps you tried a few years ago and were discouraged by the large quantity you needed to order. If so, it is time to look again.

Some of the most popular metal pens you can order in low quantities matching your Pantone are;

The Xenon Ballpen
The Argon Pen
The Zircon Pen
The Zircon Roller Ball Pen
The Cobalt BallPen
The Cobalt Roller Ball Pen
The Stellite Ballpen
The Mercury Ballpen
The Ingot
The Atomic
The Alnico
You will want to search for these pens in your search engine of choice. I recommend asking for a sample of the pens you like as they write a dream and your customers will love writing with them.

If you have a company brochure or catalogue you send out to your new and current customers, would it not look great to send them a pen in a matching colour? This looks professional and makes people sit up and take notice.

It always looks best and yes it is obvious when businesses really think about their promotional gifts before placing an order. So often this is not the case. There are other ways you can really made your pens your own such as having them printed in full colour or choosing the barrel and trim colours. Doing so makes a promotional pen into a real promotion tool that will gain you customers. A good promotional gift supplier should be more than happy to offer you ideas and samples.

You will find the best deals for Pantone matched promotional pens online. The best sites are those that have built in quick quotation systems so you do not have to wait for your quotation.

Pantone Matching Your Promotional Pens

What is e-Marketing?

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e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90′s.

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

6. Security

The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

Lots of people use umbrellas on a regular basis. Many use their umbrellas to keep them dry when it rains, while other people use them to stay out of the sun’s harmful rays. Because umbrellas are put to use so often, you might want to consider using them to help promote your business. You can buy logo umbrellas with your company logo and name on them to hand out to customers, and given that they rely on them frequently, you’ll be sure that your company is getting well advertised.

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Both small and large businesses have recognized that promotional umbrellas are a fantastic advertising tool. They have a lasting impression on folks because they are used so frequently. Even media organizations have used these umbrellas for promotional purposes.

Of course, if you determine that you want to use logo umbrellas to promote your business, it’s definitely important that you pick a top quality umbrella. You do not need a bargain umbrella that will fall apart the first time someone uses it. Make sure you get a top quality umbrella that will proudly feature your logo and organization name. There are a variety of colors you can pick from, but a number of businesses opt for clear umbrellas.

While you definitely need quality when you are choosing promotional umbrellas, you also need to think about the cost. This really should be a cost-effective way to market your organization. Take some time to do your research on-line. When you browse several different vendors, you’ll be much more likely to get the most competitive prices for your logo umbrellas.

You also need to make certain that the umbrellas are light in weight. Lightweight umbrellas tend to be simpler to print on and they’re more easily carried by customers as well. You won’t want to select promotional umbrellas which might be so large people can’t easily carry them with them.

These are merely a few points that you should remember when you are choosing your logo umbrellas. Whenever you think about price, quality, and the weight of the umbrellas, then you’ll be certain to choose the best ones for your company.

Promotional Umbrellas – A Cost-Effective Marketing Tool

Do you think all timeshare deals are scams? Have you been told to stay away from them? How many times have you been told just to say ‘no’ to that long boring timeshare pitch you hear to get your free tickets to Disney World?

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Well, like anything, timeshares could be bad or good for you, depending on the deal you get, timeshares quality and also how you use it. Most of the time if you buy a timeshare which is forced upon you after a 3 hour presentation from a pushing timeshare company, you’re not getting a good deal. And yes, they will make you believe that buying vacation ownership is going to be one of your most valuable and important lifetime decisions…and yes, you could end up paying your second mortgage for your “dream vacation ownership” your whole life, if you did not get a good deal on your timeshare. Having said all that, let me tell you, timeshares are great! You can use them for your vacations, you can use them to make some extra money, and if you’re tired of dealing with them, you can resell them! Of course, it’s hard to resell your timeshare if you purchased it for ,000 and trying to resell for ,000, for example.

Wyndham (formerly known as Fairfield) timeshares are very popular among timeshare owners and timeshare exchange companies. They make your life very easy when you want to choose your vacation destination among Wyndham Vacation Resorts. The company makes it possible with their easy reward points program. You earn points every time you enjoy your vacation at a Wyndam resort. Think about people you know, your family, your friends… You could be sending off someone you know to a Wyndham vacation resort you really liked last time, also giving them an opportunity to have their dream vacation at a reasonable price while you’re earning your Wynham reward points. Their points are exchangeable with another popular vacation ownership exchange point system – RCI. The reason I like Wyndham points time shares is for their structure, customer service, reward points, more than 6,000 worldwide locations around the globe, including Wingate by Wyndham, Ramada, Days Inn and Baymont Inn & Suites, available from Wyndham and Wyndham Worldmark. Their reward points can be used toward thousand of redemption options such as free nights, gift cards, car rentals and even airline tickets. Wyndham resorts have activities for the whole family. They even have babysitting service for the children so that you can enjoy going out late with your spouse, inside or even outside of the resort.

Of course, like any other timeshare, depending where you get your Wyndham timeshare, you could get a good deal or not. You can often find great deals on Wyndham timeshares for sale on the internet. Make sure you carefully read all the details about these deals. You don’t want to buy a cheap deed for a Wyndam timeshare only to find out later there is a huge maintenance fee that you have to pay every year. Read all the details for the deals you find, no matter where you find them, and if you see something you like, go for it as it will not sit there forever!

Wyndham Points Timeshares – Are They Scam Or Not?

Brochures are among the simplest and most proven forms of business promotion. They are relatively easy to make, yet few small business owners print brochures because they’re too intimidated to learn how to make them. Brochures are great for business launches and for the promotion of established businesses. If you take a few minutes to learn how to print brochures, you’ll soon be mailing and handing out brochures to promote your business and wondering why you never printed brochures before.

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Start with Content – In order to figure out your layout and spacing later, you should start by developing your content. You’ll at least want a catchy logo and title to go with your address and contact information. You’ll need copy to describe what you have to offer or why the reader should do business with you. You can also use quotes or catchy phrases to grab attention and make your brochure memorable. How much more information you offer, such as products and prices, will depend on the type of business you run.

Create a Layout – Now you just have to take a basic desktop publishing program, or even a word processor, and put all of your content on your sheet. Most desktop publishing programs have templates to jump-start the process.

Choose Your Paper – Choose a paper that matches your logo, pictures, and text. Don’t choose white or thin, as your goal is to be unique and bold.

Print Your Brochures – If your home printer can’t handle the job (although most printers can these days), you can take your finished file to a printer or better yet, you can upload the file and have your brochures printed by an online printing company. You may need to do this anyway if you want a more professional looking product.

Easy Brochure Printing for Business Promotion

Many individuals have this misconception that a promotional item is something that you wear or you write with. When a company is giving away items they expect that those items are going to be ink pens, pencils, and t-shirts. Although all of those things are nice, it sometimes takes something with a bit of edge to get the attention of current and potential customers. In this case, promotional knives are the way in which you can really get customers to walk through your door and ring your phone.

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That’s really the goal isn’t it? To get customers to walk through your door and ring your phone. Many times, to do that you have to be really creative in how you go about it and that creativity comes in the form of how you’re going to market your business. Let’s face it, marketing can be tricky, but it can be a lot of fun because of the creativity.

Why promotional knives?

Promotional knives are a great promotional item because they can be bought in bulk at affordable prices and have your logo and contact information printed on them. People love free knives since it is hard to find a good quality knife without paying a fortune, so they will take something that is free. You then have the satisfaction of knowing your investment is worth it because people use knives every single day. When they use the promotional knife that they received from you, they will be reminded of your company every single time they cut something.

Being reminded of your business is great when that person needs something that you have. If they need it, they will be reminded of you and they will buy from you the first opportunity they have. Now just imagine not having promotional knives to give out. Just imagine not having anything to give at all. You would be guaranteed to have fewer sales because your marketing opportunities would be significantly reduced and that is definitely something you do not want.

Just imagine a world without promotion at all. That is a horrible thing to think about because so many consumers would not know about the existence of a business or organization such as yours. That would be bad news for the economy and bad news for those needing what you have to offer and not being able to find it because they have no idea you exist.

A bit of difference

So no, you can’t wear promotional knives. You can’t write with them and you can’t play with them. However, you can definitely use them. No one gets a knife for free and puts it away in a drawer somewhere. First of all, that’s dangerous and, second of all, where else is someone going to get a free knife? People take them home and put them with the rest of their knives instead of an obscure location that will cause others to become injured. Knowing that these consumers will put their promotional knives with the rest of their knives, you know that they’re going to use them and be exposed to your business because of it.

Promotional Knives – A Promotional Item You Can’t Wear

There are several elements that contribute to the success of a money making website, and while sales are definitely the end result, they are not the only contributing factor. In order to generate sales you must be able to get the information to your target audience. If no one knows about your website and what you are offering you will not generate any sales volume. With that in mind it is reasonable to assume promoting your website is a prerequisite to generating sales. However, neither element can stand alone: you need to promote your website to generate sales volume.

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Do not have the mistaken idea that once you do the initial promotion and begin to generate some sales volume you can stop or at least reduce the amount of promoting you do. Unless you have a consumable product such as food items, batteries or other products that have limited lives, you will always need to have a database of customers to replace those who have what they need. Even if you provide consumable products there is always the potential for losing customers for any number of reasons such as:

- They have found a more competitive price

- They no longer need the products or services you have for sale

- They no longer wish to buy online for any number of reasons

- They have moved and may not be able to choose the products they buy (nursing home, living with relatives, renting a room, etc.)

In order to continue increasing or maintaining your sales volume you need to continue promoting your website. While your initial promotional efforts will bring in some customers, you need to continually increase the visitors to your website in order to achieve and maintain a profitable money making website. While it may appear you will eventually exhaust your database of potential customers from your target audience, such is not the case. There are always new web surfers, so you will always find have enough people in your target audience to make your marketing efforts worthwhile.

If you want your website to be extremely profitable you will need to continue your marketing efforts throughout the life of your website. The more visitors you add to your database of potential customers, the better your chances are of increasing your sales volume and thus reaching the financial goals you have set for yourself. The money is in the list!

Sales and Promotion Partners For Success